Barclay Barclay-White

Background

Before joining CareWise, Barclay owned and operated multiple assisted living homes — and ran every one of them deficiency-free. That track record isn't a footnote on a résumé; it's the foundation for how he approaches every placement today. He knows what compliance actually looks like in practice, what good operations require behind the scenes, and what families don't see until they're living it. Because he's been on the inside of running homes, Barclay walks into every facility with a trained eye. He knows what to look for, what to walk away from, and how to read the gap between what a home presents and how it actually operates. He's matched families to homes across the full spectrum of the market — from budget-friendly options under $1,000 to premium care exceeding $10,000 per month — and what stays consistent across all of them is his standard for quality. His knowledge of Arizona's assisted living landscape is, by reputation, second to none.

Why CareWise

"Barclay has been with CareWise since its earliest days — back when it was a small, family-run operation. As the company has grown into a full team with dedicated office staff and an expanding network of community partners, he has remained one of its load-bearing pieces. What sets CareWise apart, in his view, is the depth of the work behind the scenes. From the beginning, Barclay didn't rely on online listings or referral databases — he personally called through thousands of homes to vet them himself. The trusted, first-hand network of care providers that resulted from that work is still the backbone of CareWise today. "Doing the work the right way — not the easy way — is what makes the difference. Anyone can hand a family a list. Knowing which homes on that list are actually the right fit takes years of being inside the industry. That's what we offer.""

Role at CareWise

Barclay guides families through the placement process from start to finish — curating high-quality lists of potential homes, gathering accurate and up-to-date pricing, and adding the kind of insight you can only get from having walked through a facility yourself. Photos, firsthand observations, and the real story behind a home — that's what families get when they work with him. He's in the office daily and a phone call away for families and partners alike. Internally and externally, he's the person people turn to when situations get complex — because chances are, he's seen it before and already knows how to move it forward.